The major contribution in the success story of Apple has been made by the business strategies followed by the strategic managers through the technique of SWOT. Distribution – Apple swot analysis tells us that Apple has 470 of its own stores across 17 countries. Lack of revenue diversification: the iPhone represented more than 50% of Apple revenues as of 2019, and while Apple sells other devices (Mac, iPad, iPod, and accessories), the company’s bottom line is still too skewed toward the iPhone. This SWOT Analysis of the iPhone breaks down the best, worst, and questionable aspects of this favored smartphone device. We’ll occasionally send you promo and account related emails. This Five Forces analysis, based on Porter’s framework, points to the following strengths or intensities of external factors in Apple Inc.’s industry environment: 1. The pool of great minds can benefit the company further in launching innovating products and ultimately increase the sales. But as products, each of the products is facing strong threats from the competition. With a company which is a market leader and innovative, we can expect very few weaknesses. This is again one of the major weaknesses of the Apple products in particular, and for the company as a whole. Swot and Pestle analyses help investors and managers analyze businesses and projects. Expensive Products: If you are a person with low-income, then Apple products aren’t something you can afford. December 28, 2018. You can follow me on Facebook. Through this Apple SWOT Analysis report, one can learn the exclusive details of Apple. Apple Case Study on Company Turnover Analysis (2015 to 2019) Apple Case Study - Company Revenue (2015-2020) For the quarter ending December 31, 2019 revenue was estimated to be 91.81billion$, an increase of 8.91% (YoY). It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. To get your facts correct, apple sold 217 million iPhones in 2018 which is a record in itself. In today’s world, as soon as a technology arrives, many companies compete in the race to launch its product embedded with the technology. Overall, Smartphones have replaced music players altogether because of the various ways that you can utilise music and carry it around. But, taking into consideration the future market, it should focus on the technology more. Apple Inc.’s SWOT Analysis Recommendations Based on this SWOT analysis, it is evident that Apple Inc. has major strengths that can effectively influence the company to address its weaknesses. Apple’s most recent tumble has left the company at a new 2018 low ~$150 on December 21 causing market cap to d… Ever wondered, “What makes the company so successful?” Well, the answer to this question lies in the subsequent sections. Thank you for reading our article about apple swot analysis, I love writing about the latest in marketing & advertising. Being the number 1 company in the world is not easy and you are going to face competition especially from other brands. We’ll occasionally send you promo and account related emails. The day the company launched its first product ‘Apple 1 Computer,’ there was no looking back for the company. This The SWOT analysis of iWatch. The term Swot is an acronym for strengths, weaknesses, opportunities, and threats. Narrowing iOS Market: As of 2019, iOS occupies 24.55% of the market whereas, the android users occupies 72.23% of the market. The moment Apple Inc. launches a new product, you can easily find queue stretch to kilometers before the stores. It turned out to be the most successful companies of all time. Apple is now down 33% from it’s all time high of 233.47 and has dropped below the trillion dollar mark once again. This is reflected by the number of problems faced by the brand in the market. This Apple SWOT analysis reveals how one of the most successful world’s companies used its competitive advantages to become the dominant player in the tech industry. In order to double its revenue, it must focus more on AI. Going by the Apple PESTLE analysis report of 2019, it’s clear that recessions and economic crises can affect the company’s revenues negatively to a greater extent compared to other businesses due to the choice of premium pricing policies. Apple. Now, let us move on the weaknesses of the company. But a SWOT looks at both the internal and the external environment collectively without getting into enough detail. Moreover, the stock price of this brand is currently at all time high (as on 11-10-2019). +44 7999 903324 Competitive rivalry or competition: Strong force 2. Opportunities and threats are external factors (Needham et al, 1995). This article was written by the I Know First Research Team. Besides these stores, it sells through trade partners, online channels as well as through other premium retail stores. It seems that the move is Apple’s strategy in positioning themselves when the technology around wireless earphones explodes and offer a far greater experience that we currently have. Your email address will not be published. So, what are you waiting for? By clicking “Continue with Email”, you agree to our terms of service and privacy policy. The company is again a good example to study the fundamentals of strategy management, and therefore, the professor demands the students to perform a SWOT analysis of Apple Inc. To help students with the same, the professionals providing strategy assignment help are here to assist you. Moreover, this piece of writing can be of great help if you are planning to write a strategic assignment. This responsible work is done by ‘Liam,’ a robot designed by Apple. One major weakness that can be a limitation of the plan is the high prices of the products (Apple Fast Facts, 2019). Apple Inc. does not fail to impress the customers with its products and services. This SWOT report is ideal for case studies. Apple Strengths in SWOT Analysis SWOT Analysis strengths are internal factors that let you overcome weaknesses and take advantage of opportunities in the external environment. Apple’s wireless earphones, the Airpod, is the newest gadget that the company is offering to its consumers after sacking the headphone jack. And, similar is the case with Apple Inc. Let’s find out-. Eye-Catchy Designs: As per the assignment writing service providers of Assignment Desk, another striking feature that makes this company stand out from the crowd is the appealing design. As said already, SWOT is an acronym for Strength, Weaknesses, Opportunity, and Threat. Apple earned a total revenue of $260 Billion in 2019. Technical Giant: No one can beat the iOS when it comes to security. In 2017, the revenue of Apple was recorded around $229,23 billion, which was the largest by any IT company. The report illustrates the application of the major analytical strategic frameworks in business studies such as PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. Apple Inc. SWOT Analysis Company background Name Apple Inc. Computer hardware, Computer software, Consumer electronics, Industries served Digital distribution Geographic areas served Worldwide Headquarters U.S. Current CEO Tim Cook Revenue $ 170,910 billion (2013) Profit $ 37,937 billion (2013) Employees 80,300 (2013) Samsung Electronics Co., Ltd., Amazon.com, Inc., … Well, the credit to the success goes largely to the business analysts who perform a SWOT analysis. Zero Compatibility: Apple products do not support other software and technologies. Over the years, during 2019, Apple has announced three new versions of iPhone – iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. Well, the entire credit for the brand success goes to the strategic managers who identify the Strengths, Weaknesses, Opportunities, and Threats (SWOT) so that the company achieves its goal. Let us now discuss about them one by one. The use of SWOT analysis may play a very important role in the strategic planning of any organisations. Strong brand image 2. And, yes let us not forget that the Apple watches are ruling the heart of the potential customers. All rights reserved, Analyze Company Culture For Strategic Management Assignment With Simple Tools. Areas Covered Geographically All over the world Headquarter Cupertino, California, United States CEO Tim Cook - the current CEO Apple Annual Revenue (2019) $260.174B, a 2.04% decline from 2018 Total … SWOT stands for strengths, weaknesses, opportunities, and threats. iWatch or Apple Watch is a line of smartwatches developed, designed, and marketed by Apple Inc. High profit margins 3. (Other “Only music players” are also finding it hard to exist in the market). The infamous Apple logo. Apple's investors should maintain a long-term focus for the stock looking at least 3 to 5 years out. This write-up is the work of strategy assignment help experts of Assignment Desk. Due to this, an individual has to purchase apple apps and products. This aspect of the SWOT analysis framework identifies the strengths that enable the company to overcome weaknesses, take advantage of opportunities, and withstand threats in its business environment. So, this was the complete SWOT analysis of the company- Apple Inc. Scrolling so far, you must have known how strategic managers analyze the growth of a company and make further plans in making it reach heights. 1. In one of our previous article we conducted SWOT Analysis of Apple Computers. Strengths: The Name You Know And The Features You Love. It seems like Apple is interested in spending millions of dollars to promote its services. Apple Pay Unit generated around $12.7 billion revenue in the last quarter of 2019 which is around 17% increase from the last year. Susan White / September 21, 2019. Apple’s strategies are partly based on the need to address forces in the external business environment. Read our article about SWOT Analysis to learn more about SWOT Analysis. Let us discuss the SWOT analysis of Apple as a company, Opportunities in the SWOT analysis of Apple, Hope this article helps you to create your own company swot analysis, Natural Unemployment Definition – Components, Factors and Reduction Methods, Top 25 Search Questions on Google in 2020, Top 10 Instagram Accounts with the most followers in 2020. As of 2019, … The history repeated itself with the newly launched Iphone 11. These assignments are for assistance purposes only. Innovative: The iPhone has an innovative touch screen.It also has many functions of other mobile products all in one device. Following the SWOT strengths of Apple Inc. Compatibility: The phone will work with iTunes and with other Mac/Apple products and OS software tools which means limitless potential for upgrade-ability. And at the same time, the threats against Apple are rising because it is obviously in the target radar of a lot of companies. Entering an Apple owned retail store is a fantastic experience. Moreover, the technology used by the android device is two steps ahead from the apple products. Apple SWOT Analysis In A Nutshell. By clicking “Login”, you agree to our terms of service and privacy policy. Here comes the time to unleash the opportunities that the company exercises. A look at the political, economic, social, and technological factors that will impact Apple in the years ahead Looks like you're new here! The brand managers analyze the opportunities present in the market to further reach their goal. Less Marketing: Undoubtedly, Apple has increased its customer outreach and have gained some loyal customers. SWOT Analysis (2019) of Apple Inc. For further assistance, read the blog- Analyze Company Culture For Strategic Management Assignment With Simple Tools. The Apple SWOT analysis highlights that one of its biggest strength is no doubt the ability to overcome all other weaknesses. Apple Inc Report contains a full version of Apple SWOT Analysis. help@assignmentdesk.co.uk. The infamous Apple logo Apple (NASDAQ:AAPL) has come a long way over the past few years. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services. Many illegal dealers sell duplicate products having same features. The digital payments market representing a $1 trillion revenue around world offers a huge opportunity to Apple and Apple seems to make the most of this by capitalizing this market with growing services of Apple Pay. When people mention it, they’re either talking about the fruit or the company. The Apple SWOT analysis presents the analysis of this innovative company and how it is the leading the market in technology. Your email address will not be published. Company Name: Apple Inc.Headquarter: California, USACEO: Tim CookFoundation Year: 1976Net Asset: $205.5 BillionType: PublicNumber of Locations: 500+ (as in 2019)Founders: Steve Jobs, Steve Wozniak, Ronald Wayne. The major key weaknesses include lack of distribution channels in the countries and high price which can be overcome. Keep scrolling the page to know the secrets behind the success of your favorite brand- Apple Inc. Before moving further, let us first have an overview of the company. As a result, it is ranked as the most valuable brand in the world. Let's stay in touch :). Reach to us and get a top quality academic paper. SWOT analysis is a strategic planning tool that can be used by Apple managers to do a situational analysis of the company . Hence the functionality of Ipod is no more unique. But, the company lacks behind on the marketing grounds. APPLE INC. SWOT ANALYSIS 3 Weaknesses Apple pinpoints its high brand prices. The SWOT Analysis of Apple Background of The Apple Founded Time April 1, 1976 Serving Sectors Computer hardware, software, electronic consumer products, and electronic software distribution. Ease-of-Use: The all-new touch screen interface recognizes … Apple (NASDAQ:AAPL) has come a long way over the past few years. SWOT Analysis of Apple Inc January 10, 2019 Strengths. Let us now discuss about them one by one. Strengths and weaknesses are internal factors. Apple is the worlds largest technology firm. Lets us now move on to the final analysis, viz., threat. The strength of the company helps the managers to analyze the advantages that makes it stand tall among its competitors. By clicking “Register”, you agree to our terms of service and privacy policy. We’ll occasionally send you promo and account related emails. Group of Professionals: According to the strategic assignment help professionals, Apple Inc. is the home to the world’s best coders, developers, and researchers having vast experience in the technology sector. Apple Inc. can use its strengths to efficiently exploit the opportunities that it has such as expanding its distribution network. Furthermore, the dealers hold great expertise in making customers believe that it is a genuine Apple product. These forces can limit or reduce the firm’s market share, revenues, profitability, and business development potential. Most people assume the company. As said already, SWOT is an acronym for Strength, Weaknesses, Opportunity, and Threat. But in the corporate world, knowing them can act as a stepping stone in making an organization reach heights. Bargaining powe… Moreover, all these companies are giving the same feature provided by the Apple at an affordable price. Effectiv… This makes a person feel isolated when he is surrounded by the android lovers. Whereas, we only hear from Apple when it launches its own product. Apart from the highly-secured operating system, it is one of the companies which never fails to come up with innovatory products. Tell us what you think? These strengths are internal factors specific to the conditions within the business organization. With popularity, comes good amount of threats. 90% parts of an Apple device can be recycled and reused for the manufacturing process. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. People having less technical knowledge often fall prey to such scams. No one wants to know their weaknesses? Steve jobs, the founder of the company, emphasize more on the design, and the company is till now following the same footpaths. This PESTLE Analysis of Apple is sure to give you good marketing assignment help. This again opens the doors for the brand to capitalize the assets. Hi Hitesh, how can I contact you privately? In this Apple case study, the aim is to identify the internal as well as the external factors that have an impact on obtaining achieving high performances by Apple.From the study, the conclusion is if the company wants to continue to succeed the same way then it must consider macro and micro environmental factors. Apple is one of the biggest names in the information technology industry and operating in the market for several decades. Login or Sign Up With Your Email to Complete the Order Process. In this article we carry out a quick SWOT Analysis for Apple PLC. SWOT and PESTLE Analysis of Apple. Here are some of them: Forgery: The biggest threat faced by Apple is the selling of counterfeit products. Create a project to get started. This report closely examines Apple’s strengths, weaknesses, opportunities, and threats. Smartphones replacing Ipod – In 2014, Ipod suffered a major decline of 52% in its sale over 2013. It … Disclaimer: Assignmentdesk.co.uk provides custom written papers to assist students in research, writing and proofreading process. Tough Competition: Companies like, Samsung, Asus, Lenevo, etc., are giving tough competition to the brand on all parameters. Bargaining power of buyers or customers: Strong force 3. Know more, on Assignments, Dissertations & Coursework, © Copyright 2020 @ Assignmentdesk.co.uk. This blog is an effort to give you an insight into a company that holds twice the wealth as compared to the US treasury. The consistent growth of customers gives an awesome opportunity to Apple. The products are exclusively for the ones having mid and high-income salary. Apple Swot and Pestle Analysis. Apple as a company does not have any threat. This results in negative publicity of the company. Below are some of the opportunities available in context to the brand. The brand delivers its products globally and have billions of customers around the globe. They have a turnover of $215bn in 2017 and a massive global customer base. Apple iphone SWOT Analysis Strengths. In this case, the following are the most notable strengths of Apple Inc.: 1. This has narrowed the iOS market. If you continue to use this site we will assume that you are happy with it. This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website. Apple Stock Forecast For 2019: SWOT Analysis + I Know First Forecast For AAPL. June 4, 2020 By Hitesh Bhasin Tagged With: SWOT articles. You can also reach to our assignment writers to know some of the best topics of assignment. The top brand of the world, Apple has many more strengths then weaknesses. Use AI to the Maximum: We all know that the future belongs to the Artificial Intelligence and by far, Apple is using this technology decently. Pestle is an acronym for political, economic, social, technological, legal, and environmental factors or forces that guide planning and decision-making. But that apart another factor that helps Apple is … The technology used is such that it makes the business-related work smooth. Still, here are 3 weaknesses which Apple might be facing. No Competition: Competition is good, but sadly Apple does not believe in competing with other companies. The following is a detailed SWOT analysis of the Apple Inc: Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, SWOT analysis of Apple Inc – Apple SWOT analysis, SWOT Analysis of Tesla Motors - Tesla Swot Analysis, SWOT analysis of Marriott International Inc, SWOT analysis of Tata Motors - Tata motors SWOT analysis, SWOT analysis of Bingo - Bingo SWOT analysis, SWOT analysis of McDonalds - McDonalds swot analysis, SWOT analysis of Nokia - Nokia SWOT analysis, SWOT analysis of Android - Android SWOT Analysis, Adidas SWOT analysis - SWOT analysis of Adidas. Our experts are proficient enough not only in providing you with a latest and trending topic, but also holds great expertise in writing your complete assignment. SWOT analysis plays a vital role in deciding which factor is acting as a hurdle towards the success and how they can be eliminated. Wearable Technologies: As per a recent report by forbes, the sale of wearable device will double by 2022. We use cookies to ensure that we give you the best experience on our website. Reusable Parts: This strength is cost-effective and thus, helps the company to reduce the expenditure in manufacturing the new products. Currently in Demand: The Apple products have successfully find their place in business offices and corporate world. Some of the strengths of the organizations are highlighted below: Well-Renowned Brand: The brand presence of the company is one of the strong reasons that makes it the most powerful organization. The ‘smart’ customer will obviously buy the product which is cheap & loaded with features. Apple SWOT Analysis 2019 Introduction. It is a useful technique to map out the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Apple is facing in its current business environment. Although, in 2017, Apple acquired ‘Regained’ which was basically a French startup and also bought ‘Deskconnect’ which is an AI tool. The SWOT or strategic analysis of Apple showed that the major key strengths of Apple Inc. that comes from the quality and uniqueness of the Apple iPhone. The major contribution in the success story of Apple has been made by the business strategies followed by the strategic managers through the technique of SWOT. Rise in Customers: The retention rate of the company is 92% which itself indicates that the brand is dominating the technological market. Its subsidiaries include Beats Electronics, Apple Store, NextVR, FileMaker, and many more. For instance, ‘Siri’ was the first personal assistant that eased the complexity of using a smart phone. Coursework Writing Mistakes you can Easily Avoid, +44 203 8681 670 As it has doubled its stock price since summer 2016 and become the first trillion dollar company earlier this year, it has also seen some dips and is currently below the price it was at a year ago. Your Email to Complete the Order process this example SWOT was generated using the SWOT analysis + Know! Is cost-effective and thus, helps the company lacks behind on the marketing grounds it has such as expanding distribution... Is no more unique sacking the headphone jack the I Know First Forecast AAPL! It launches its own product subsidiaries include Beats Electronics, Apple sold 217 million iPhones 2018! Our article about Apple SWOT analysis to learn more about SWOT analysis that... Screen.It also has many functions of other mobile products all in one device no more unique analysis a. Turnover of $ 215bn in 2017 and a massive global customer base environment collectively without getting into enough detail blog-! Of strategy assignment help Opportunity to Apple many illegal dealers sell duplicate products having features... A recent report by forbes, the company lacks behind on the weaknesses of companies. 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